Aquafina - The Purest part of you

Brand History

Aquafina was first launched in USA in the year 1994 and with its unique purification system and great taste, Aquafina soon became the best selling brand in the country.

In India, Aquafina’s journey began with the Bombay launch in 1999 and it was rolled out nationally by the year 2000. On the strength of its brand appeal and distribution, Aquafina has become one of India's leading brands of bottled water in a relatively short span.

Brand Advantage

Aquafina goes through a 5 step state-of-the-art purification process to give consumers pure water and perfect taste every time.

Aquafina has been built through refreshing and edgy advertising. The ‘What a Body’ campaign has enabled the brand to drive modern, premium, and youthful brand imagery in an otherwise undifferentiated category.

Bottled across India in 19 plants, Aquafina ensures its availability across more than half a million outlets. To cater to varied consumer needs and occasions, it is available in various pack sizes like 300ml, 500ml, 1 ltr, 2 ltr bottles and in bulk water jars of 25lts. 

Aquafina is the face of PepsiCo’s water conservation initiatives and builds awareness on Pepsico’s efforts to replenish and restore the water table through its pack-labels. To know more about our water conservation efforts, please visit www.tomorrowbetterthantoday.com