Nimbooz - Ekdum Asli Indian
Brand History
Nimbooz was launched in India this year on the 28th of February 2009. Latest addition to portfolio of Pepsi Beverages.
Brand Advantage
The brand delivers very strongly on certain expectations. These are
Locally Relevant Taste Nimbooz is a great tasting product which has capitalized on the existing familiarity & behavior of high frequency consumption of unpackaged / Home made nimbu pani. It has been true to its Asli Indian Identity by owning and appropriating nimbu pani Codes such as the Matka (Earthen Pot) and Squeezer.
Convenience and Great Value The product is available in 3 convenient formats, 350ml PET, 200ml RGB and 200ml Tetra at magic price points of Rs.15, Rs. 10 and Rs. 10 respectively.
Accessibility Nimbooz is India’s first nationally available packaged Nimbu Pani.
Hygienic It is just like home made nimbu pani, so that one can enjoy that natural and delicious lemony refreshment anywhere you go.
