Tropicana Twister - Toot Padega Fruit

Brand History

PepsiCo India launched its international fruit drink brand ‘Tropicana Twister’ nationally in India in Jan’08. Tropicana Twister comes from the rich heritage and renowned fruit expertise of Tropicana, the World's No. 1 Juice brand.

Tropicana Twister launch is a significant entry in a fast changing beverage industry where there is an increasing trend towards making healthier beverage choices.  With the launch of Tropicana Twister, PepsiCo aims to create & capture significant part of the fastest growing Juice drinks category

Brand Advantage

Tropicana Twister is a refreshing juice drink brand that brings the goodness of fruit juice, made from best of fruits from around the world.

This refreshing offering is best explained by the brand's tagline – ‘Toot Padega Fruit’, which connotes the exciting rush of fruit-based refreshment offered by Tropicana Twister.

The brand is targeted at young adults seeking natural refreshment beverage options that also deliver on ‘attitude’ or ‘coolness’ quotient’ and ‘on-the-go convenience.’Tropicana Twister is available currently in 2 exciting flavor variants – Orange Thrill & Apple Burst, each available in highly attractive packaging & pricing: 250ml Glass Bottle at Rs.12/- 350ml PET bottle at Rs. 22/- & 1.2L PET bottle at Rs.70/-.