Mirinda - Orange Dikha To Mooh Bola Mirinda

Brand History

Mirinda is an international soft drink brand from Spain that was launched in India in 1991.

Now when we think Mirinda, we think orange. But this soft drink brand has many other fruit flavours; Mirinda Lemon was launched in 1998 & other flavors like Apple & Batberry that were launched as in & outs.

Mirinda has always been about a great orange taste, which is now synonymous with the brand. These were communicated through our great campaigns; the memorable Mirinda Men to Taste Aisa Chaye Character Fisla Jaye.

Brand Advantage

In 2008, the brand decided to up the ante on the brand from a being led by physical attribute-taste, to deliver a brand philosophy that resonates with the audience. Now, Mirinda's bold and vibrant colour, great orangey taste and sparkling bubbles encourages one to be more carefree, spontaneous and playful.

With an endeavour to give our consumers a great tasting product to delight them continuously, we have reformulated & improved its taste - first in 1996, then in 2002. And what’s more, Mirinda is now made without any artificial flavour in it!!!!