Aliva - Chatpate crackers with wheat and daal
About the Brand
With the launch of Aliva, FritoLay India aims to create a new segment of great tasting
baked savoury crackers.
After Kurkure's enormous success, Aliva marks FritoLay India's creation
of yet another category – borrowing ingredients & textures from biscuits & flavourful
experiences from namkeens. Aliva is a product range developed in India especially
for the Indian consumer & is a significant step in the company’s journey of portfolio
transformation towards providing healthier and tasty snacking options in line with
local consumer needs.
Aliva is available in 4 distinct chatpate Indian flavours specially created keeping
the Indian palate in mind
- Special Pindi Masala
- Tomato & Roasted Spices
Caramelized onion & cooked Indian tomato notes followed by a hint of fried curry
leaf and lentil. As these flavours explode in the mouth, you will encounter toasted
wheat notes with the tang of tomatoes….all ending with the heat of black pepper
and spicy red chillies
- Mint Flavour with Herbs
Fresh notes of mint flavour combine with the engaging taste of toasted wheat, lentils
and cumin. The taste melts away with the mild tang of amchur…the warmth of black
pepper, dash of green chillies & herbs give a great finish
- Original Salted
The classic touch of salt, a simple treat that you’d love to eat anytime
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Did You Know?
- Aliva breaks the clutter in the cracker segment with its unique combination of stimulating authentic Indian flavours & good ingredients like wheat and lentils
- Aliva is a baked product with zero transfats & zero cholestrol
- Aliva has an iconic product shape that has even been granted a design registration
- Aliva comes in a premium standee pack that is a first in this category
- Aliva has a range of 4 distinct Indian flavours that have been inspired by local spices unique to different parts of the country