Cheetos
Brand History
Cheetos, a global brand, launched in India in 1995 has been positioned as a brand which inspires imagination and a sense of adventure and fun.
The Offering - B.F.Y. snacks with Great Taste and Exciting Shapes
Cheetos offers a wide portfolio of products from the crunchy 'Masala Balls' to the crispy 'Tangy Loops' to the tempting 'Cheese Puffs'. The most recent addition to the Cheetos portfolio is 'Cheetos Whoosh', a snack made with wholegrain and vegetables with an exciting shape.
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Brand Advantage
Why is Cheetos good for you?
- All Cheetos products are made with healthier oil - Rice Bran Oil. This has led to a reduction in saturated fat by 40% in Cheetos products.
- In two of our biggest variants (Masala balls & Cheese Puffs) we have reduced fat by 10% through product improvement initiatives even as we maintain their taste profiles.
- In the third main variant - Tangy Loops, the product has been improved by using wholegrain in its manufacture.
- The new launch under Cheetos Whoosh is a source of Vitamin A.
Innovations
Cheetos Whoosh
- Cheetos Whoosh offers 2-in-1 benefits of whole-grains and vegetables in a great tasting snack.
- Each bag contains the goodness of 1/2 serve of wholegrain, real vegetables and with the goodness of rice bran oil.
- Whoosh has no added preservatives, artificial colour or flavour.
- Made from a great combination of whole-wheat, oats, spinach and carrots; Cheetos Whoosh is also a good source of fiber, protein and vitamin A.
- While, fiber especially from grains like wheat is beneficial for your child's digestive health; Vitamin A is essential for the proper functioning of the immune system and healthy vision.
- Proteins help repair your child's muscles, bones, skin, tendons, ligaments, hair, eyes and other tissues.
- Wholegrain, the most important ingredient of Cheetos Whoosh provides your child with the goodness of wholegrain energy.
Quality Standards
- Cheetos is made using the best quality of raw materials, spices and flavours. Everything used for making your favourite snack is subjected to strict quality control at the reception before using in the product. Strict vendor audits are conducted to ensure best quality at source.
- The plants where some of your favorite Cheetos variants including Cheetos Whoosh, Tangy Loops etc. are also audited and certified by various external agencies. These certifications include HACCP and certification by TQCSI ( Australia), which confirms that the products are manufactured in Food Safety Environment. Strict hygiene and sanitation standards are followed for the equipments, processes and facilities used for Cheetos manufacturing.
- The great looking packs of Cheetos are packed under controlled temperature, humidity and hygiene conditions.
- A complete facility of bulk storage, transfers, packing and clearances are under surveillance for infestation as per Frito Lay standards.
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Did You Know?
Chester Cheetah is Cheetos' brand mascot.
Chester Cheetah is the "Cool Cat" who accompanies kids in their adventures. Chester is wild and witty, wears cool sun glasses and is great fun to be with. Most importantly, Chester Cheetah is crazy for Cheetos.