Uncle Chipps – Bole Mere lips, I love Uncle Chipps
Brand History
Launched in 1992, Uncle Chipps was a pioneer in branded potato chips in India.
The brand was acquired from Amrit Agro Ltd. in 2000 by Frito-Lay India. The extremely
popular brand has grown from strength to strength post acquisition with consumers
feeling a very strong connection with it. Uncle Chipps is'warm playful, lively,
companionable and traditional-at-heart', just like the Uncle everyone in the
family related to and no family gathering is complete without!
Brand Advantage
Quality Standards
It starts on farms in select regions across India where the best potatoes are specifically
grown for Frito-Lay to make great tasting chips. Upon arrival at plants, it can
take as little as 24 hours for the chips to be made. This is how Uncle Chipps Chips
are made:
- Wash - the potatoes are thoroughly bathed in water.
- Peel - next, we gently peel so that the skin comes off, and the flavor remains.
- Slice - the potatoes are thinly sliced and rinsed again to remove any remaining
starch.
- Cook - then the slices are cooked to a crispy crunch in one of the healthiest
oil there is, Rice Bran Oil.
- Season - finally the chips are topped off with a mouthwatering sprinkle of
salt or seasoning.
The potatoes have now become delicious chips and are packed and delivered to a store
near you.