PepsiCo's Get Active & a Good Nutrition and Active Lifestyle Program for Children -has seen robust growth and implementation.
Designed and supported by the Pepsico Health & Wellness team, the programs have been implemented in schools in collaboration with prominent NGOs & Hriday, Swashrit and the Indian Medical Association.
Get Active programs have a central objective: to raise awareness on the importance of balanced nutrition and regular physical activity for a healthy lifestyle among school children.
Starting with a Breakfast Makes Me Smart module in 2008 that emphasized the importance of healthy breakfast to the My Pyramid module launched in April 2009, Get Active school programs promote learning nutrition through active engagement.
Get Active believes in combining simplicity and enjoyment. The basic principle is simple & to establish the fundamentals of Calories In = Calories Out.
The programs have yielded great results. A look at the Highlights:
2008
- Get Active reached 250,000 children across 6 metros and 240 schools in 2008 - a significant 150% rise over 100,000 children across 2 metros in 2007
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Partnerships with key NGOs and organizations & Swashrit, Hriday Shan and the Indian Medical Association
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Participation in School/Institutions' Fests and Events
- Prestigious schools like Modern School, Delhi organized a program to enhance nutrition awareness and the importance of 'Power Breakfast' among children - a first for the school. Scottish High School and Rotary Club also organized similar events.
- The Healthy Lifestyle Exhibition gave visibility to 1000 children from Delhi
2009
Get Active reached 300,000 children across 10 cities and 350 schools in 2009